10 logo Evaluation - The Growth Status!!!

Time and again we look at famous logos and get mesmerized by their power and influence. But seldom do we think how these brands have managed to grow so powerful and famous. It is a known fact that brands are not made within a day. They are created after passing through several cumbersome growth stages. It may take years, maybe decades for famous brands to reach a maturity level and enjoy all the recognition.

All famous brands like Nike, McDonalds and Coca Cola have a rich heritage of growth phases. Their logo is the hallmark for their corporate success in the eyes of the customers. When companies create a logo design, they must be prepared to make amendments to it with the changing trends of the industry.

You must be wondering why I label the following logo evolutions as “not-so-famous” ones. Here’s the thing…somehow the growth phases of these brands haven’t been highlighted sincerely and we don’t find them much on net either. Therefore, today I intend to narrate the journey of 10 unforgettable brands and their unfamiliar growth phases.

1. Nestle

The first Nestlé logo was launched in 1868 originating from the founder’s name Henri Nestlé that means little nest in German. Since then the logo has changed five times in 1875, 1938, 1966 and latest in 1988. Each time there have been minor modifications to the logo while the representation of a mother bird feeding her kids in a nest remained more or less the same.

2. BP

The first logo of BP was introduced in 1921 showing “BP Motor Spirit”. Since then six versions of the logo have been introduced in 1922, 1930, 1947, 1958, 1989 and 2000. In four cases, the BP logo remained relatively same with the shield symbol. But the latest version shows a Helios symbol.

  

3. BBC

BBC’s first logo was created by Abram Games in 1955. Since then, it has drastically changed several times. One of their famous variations was in 1988 by designed by famous logo designerMichael Peters. The current version was introduced in 1997 which is still in use to date.

  

4. Texaco

The American oil selling company adopted its first logo design in 1909. It included the original five-pointed star symbol that acted as reference to the lone star of Texas. The Star symbol and Texaco font are Texaco’s chief brand distinctions. Since then, it has seen three logo redesigns in 1936, 1965 and 1981.

  

5. 3M

3M is a famous technologically innovative company that adopted its first logo design in 1906. It was originally called "Minnesota Mining and Manufacturing Co." But in 1955, the company changed its name to 3M and subsequently altered the logo as well. Another two variations of the logo design were launched in 1961 and the current in 1978.

  

6. Lego

The popular Danish toy brand got its first logo design in 1936. After that the logo was redesigned four times in 1946, 1953, 1955 and 1973. Although the company does not have a particular design or symbol, its meticulous font is now remembered and considered as a trademark font of Lego.

  

7. Google

One of the most viewed and recognized logo design of all time is Google. The search engine adopted its first logo in 1998 and since then has altered in twice with minor modifications. It was created by Sergey Brin. Irrespective of the redesign, the Google logo has remained constant with its multi color design.

  

8. Wal-Mart

Wal-Mart started out with a simple logo design in 1962 that spelled only the company name in blue. Since then, the logo has witnessed five modified versions. The versions in 1964 and 1968 used the Frontier Font. This was discontinued in the 1981 version. The latest logo was introduced in 2008.

  

9. Kraft’s Foods

Kraft’s Food has used three major logo designs in its corporate branding since its inception. The first logo was a trademark KRAFT sign that is still used on some Kraft food products. Two more redesigns took place with the latest being in 2009. Kraft is currently using their vibrant logo design with a flower symbol on the typography.

  

10. Wikipedia

Wikipedia’s first authentic logo was originally submitted by Bjørn Smestad for a Nupedia logo competition in 2000. The second logo was introduced in 2001 again through a logo design contest. The next logo dubbed “Puzzle ball logo” was launched in 2003 and remained till 2010 with many variations. The latest logo was in force in May 2010.

Please email us to logo@printcall.com for new logo.

blog content source: www 'dot' logoblog 'dot' org

Adobe Logo History

At its inception in December 1982, Adobe Systems had a staff of two: John Warnock and Chuck Geschke.

Starting up a new company was risky, especially for two fortysomething men with families to support. Warnock and Geschke were pragmatists, however. If Adobe failed, they knew they could fi nd work elsewhere, given their pedigrees and the employment climate of Silicon Valley in the 1980s. Besides, the two were confi dent in the technology. Th ey knew that the software language they’d developed had natural applications for office environments in which dumb, noisy printers churned out page after page of poorly composed documents.

The programming language that became known as PostScript solved several problems. First, communications between PC and printer needed only one software language instead of a mishmash of specialized drivers and application protocols for each device. Second, the language could describe both text and graphics on one page, thus eliminating the need to literally cut and paste words and pictures onto paperboard. And this language would be hooked up to one of the new, quieter laser printers, sparing workers the clatter of dot-matrix and daisy-wheel models.

Adobe First Logo Designer was Marva Warnock

Source: www.adobe.com

Style Buttons: Coming Soon

Custom Buttons: Our first new product for 2012 and another addition to Promo Products. Soon you will be able to offer your clients customized buttons in multiple sizes. Remember this year is an election year - how many ways can you think of to use customized buttons?


Contact print@printcall.com

The Science of Logo Design: Are There Universal truth?

It’s a story every graphic designer is all too familiar with, and every business owner needs to hear: Company hires graphic designer to make them a logo. A few ideas are tossed around, and a concept is settled upon. The graphic designer gets their creative juices flowing and comes back with a clean, elegant logo. “I like it,” says company owner, “but my wife would really like to add some purple there in the background, and maybe a setting sun behind the lettering.”

Company owner gets what he asks for, while graphic designer decides never to put this now-horrendous logo in their portfolio. When company owner goes to order 5,000 sheets of letterhead stationary, he’s taken aback by the additional cost of having added an extra color to his logo. But that sun is stuck there now, and in grayscale or without the purple it just doesn’t look right.

Logos are meant to be simple. They are the face of your company, and your logo should immediately make an impression of strength and confidence. It should not require careful analysis by potential clients (“What is that? Is that a sun? Maybe it’s a winking eye?”).

Of course, every company has a different clientele base. It’s also important to consider your audience. Generally speaking, elegant clear lettering is always a win. If you’re a toy store or a skate shop, however, you’re probably not going to choose the same cursive font as a beauty salon. Keeping in mind that there are no universal truths to the science of logo design, here are some key concepts that almost always apply when shooting to reach your target audience.

1. Buck the Trends

Your logo should be timeless. How many companies used the ‘Bleeding Cowboy‘ font for their logo over the last five years? It’s been so dramatically overdone that anyone stuck with it must be calling their designers back for a revamp. Instead, think about Puma, IBM, and even Red Bull. Each utilizes a simple but strong lettering. When the next fancy font falls out of favor the following year, companies with a timeless motif will continue to thrive.

2. Trust Your Designer

Chances are, whoever is designing a logo knows a lot more about it than the person that hired them. If you’re doing the hiring, research and choose a designer with portfolio work that closely matches the vibe you’re shooting for. Plan for your logo to be a permanent investment that will live on for the life of the company. You wouldn’t get a tattoo from an artist if you didn’t like the ink on their own arm, would you? Hire someone you can trust.

3. You Get What You Pay For

Don’t skimp. Again, your logo is your company’s tattoo, and removing it isn’t easy. Every time you approach a customer or client with your product and services, the logo is one of the first faces they’ll see. Don’t look cheap.

4. Less is More

The Nike swoosh may be simple enough for a five-year-old to draw, but it didn’t get that way by hiring a five-year-old. Think ‘iconic.’ A complicated drawing that incorporates all 18 facets of your company mission around that cool design you saw on your honeymoon in Peru may have meaning for you, but it’s just going to confuse your client. Apple may be the best example of how simplifying pays off. The evolution from a busy drawing to a rainbow apple to a simple monochrome symbol seems to parallel the ballooning of their market share.

5. Be Relevant

If you’re a dry cleaner, don’t put a cute pig on your logo. The mind of the consumer may be fickle, but we are also creatures of habit that like to be guided. If you’re a high-end clothing store, you’re not going to want fat block lettering in your name. Match your image to your ideal clientele, without being so specified that you lose potential customers. Again, elegant simplicity wins.

6. Be Consistent

For better or for worse, in many towns, a Starbucks will outcompete the local coffee shop. Even if the local store has amazing coffee, there’s a risk inherent for the newcomer making a choice. At Starbucks, they already know they like the product. That sort of brand loyalty takes time to build, but it has to start somewhere. Settle on a logo you believe in that’s easily replicable and identifiable. Then stick with it, and eventually you’ll be the obvious choice beating out your competitors.

For Logo designing, contact: logo@printcall.com

Amazing!!! 4D flipping business card from PrintCall

4D Prints is a Lenticular product that allows you to have two or three different pictures in one. We take your images and create a swapping effect, each image vanishing and then reappearing from one to another as you move it up and down. There is a backing that can also be printed in normal 4 color process. Total thickness with both plastic 4D viewer and backing is 21pt. Only the front side will have the 4D effect.


Below is an example of the front of a 4D print. Click the Transition / Flip button to see it in action.

As you can see above, your images will transition from one to another as you move the card up and down. At the moment, only a vertical transition or flip is available for order.


The bleed must be made bigger for the 4D prints. The total bleed should be .25" added to the cut size. For example, if you are ordering a business card the final size you should upload is 3.75x2.25. The files should still be CMYK and 300dpi as normal. There are some other rules you should follow as well when setting up the front of a 4D card


- Bleed is double our standard. 0.25". A business card should have a bleed size of 3.75"x2.25"
- Dark solid colored and/or textured backgrounds work well.
- White and light colored areas are transparent, other views / flips will show through white areas causing a ghosting effect. White and light colored areas only work well if each view has white/light colors in the exact same area.
- Use bold san sarif fonts.
- Avoid small, fine and thin type. Fonts get distorted through the lens / plastic surface, so the bolder the better.
- Text that varies from view to view / file to file should NOT overlap, it should be in different positions on each view.
- 4D effect works best when the variation from image to image is subtle and simple.
Another thing to keep in mind is how many files will be uploaded. It depends if you pick a two or three image transition.


Two Image Flip:


4/0 = Two images for the front only
4/4 = Two images for the front, one image for the back
Three Image Flip:


4/0 = Three images for the front only
4/4 = Three images for the front, one image for the back
After ordering, you will be emailed a notification to approve your order. With the use of the conformation tool, it will be easy to confirm your 4D print. It will show you a preview of how the Transition / Flip will look before printing.


500 copy: $200 only   
More details contact: 4d@printcall.com


www.PrintCall.com

Clever Logos With Hidden Symbolism …